HAVE YOU GOT 18 minutes to spare? No, scratch that – just make 18 minutes available. Now, or maybe come back later. Either way, this is worth your time.
Why you do what you do, whatever that is, is the key. The what you do and the how you do it are tertiary to the why. Why is sincere. Why has integrity. Why inspires. You don’t lead for the sake of having followers, you lead towards a Vision, a “Why”.