THOSE of you who’ve been following this blog from its inception 6 weeks ago, (I think there’s two of you…), will have noticed how often the logo and the site have changed. It’s been evolving towards something I’m getting happier with, (always the plan), though not quite there yet.
Perhaps I shouldn’t need to, but I’d like to explain the brand design as it stands thus far.
“Method”, is because I believe that there’s a specific way to enhance leadership skills. Leadership is not some ethereal art that you’re born of “gifted” with. Mostly it comes with experience, but you can target your experience by learning what you need to know, and where you need to develop. Hence, you need a method.
“Leadership” is in parenthesis because the method applies to more than just becoming a better leader. The things you need to be good at in leadership are (not coincidentally) the same attributes that lead to a happy and successful life.
“Lead Yourself.” Because the only way you’ll ever lead anyone else is if you lead yourself first. And, importantly, no one should be just a follower.
“Inspire Others.” Because the focus should not be on leading, on having “followers”, it should be on inspiring those around you to engage with their life, their values, their goals.
The four essential attributes of good leadership are Independence, People Skills, Expertise, and Passion (see here). I’ve distilled these concepts down to their essence, as:
THINK. ENGAGE. LEARN. VALUE.
If you really Think for yourself, remaining focused on reality, not other people’s opinions, you are independent; in charge of your own destiny and ready for anything.
People Skills encompass knowing what makes people tick; being able to relate to and deal with all types of people, whether individually or in teams. In short, good people skills mean you know how to communicate in all situations, which in turn means, you can successfully Engage with others.
Value. To be passionate means highly valuing the material and spiritual goals you set yourself to achieve. It means having the will to start and the determination to persist. To be passionate means to highly value your values.
So, that’s it. What do you think?